Behind the Label

Sophie Murphy, the founder of the business, has always been passionate about rework and vintage clothing. After gaining industry experience with Simone Rocha and securing a degree from The Grafton Academy, Sophie was determined to create reworked Irish garments that are at peace with the planet. Since 2019, the brand has gained a cult following online. Sophie's mission is to give new life to old clothing with a twist, while making every effort to reduce waste at each step of the production. All of Sophie's pieces are created by hand in her studio in Dublin, Ireland.