'Rebellious Streetwear' is how Sewphie describes it's designs. Everything is appropriated, recontextualised and refitted. 

The inspiration behind Sewphie's designs is the undesirable, troublesome youth growing up in poisonous neighbourhoods with no real ambition or guidance. These youth then fall through the cracks and start their own trends and ways of life. They are influenced by the street scenes of drugs, alcohol, rave culture and street sports such as skate-boarding.